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2011-02-25
富誠地產林柏榮：慈雲山燈箱廣告成效放盤量即多3成

富誠林柏榮：
慈雲山燈箱廣告成效


代理增加知明度方法林林總總，最能引起街坊留意，首推街頭廣告。富誠地產分行經理林柏榮表示，公司一直視慈雲山、黃大仙、鑽石山、牛池灣及新蒲崗等地為重點經營市場，故每個攻勢都針對該區域。繼上次的宏景花園外牆超級巨型大橫額攻勢取得成效後，今次再次出擊，在近期分別在慈雲山中心的商場、巴士總站及街市各設立燈箱。林柏榮指出，由於該3處是慈雲山、黃大仙、鑽石山、牛池灣及新蒲崗一帶的人流匯集之地，幾乎是街坊必經之地，故展開攻勢後，該行收到的放盤量即多3成，鑽石山、新蒲崗、牛池灣及黃大仙等地的放盤大大增加，對於公司促成交易及提高市場佔有率即時起正面作用，該行過去主打區內居屋市場，目前在私樓市地場佔有率已愈來愈高，將來或會進一步投資源搶佔同區市場。
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